Gaia Herbs
Gaia Herbs is a team of experts including herbalists, farmers, sourcing partners, scientists, and doctors dedicated to crafting the finest herbal supplements on earth. To support their mission, I refreshed their brand iconography, designed packaging for new products, crafted engaging emails, and developed in-store materials to strengthen their retail presence—all while ensuring alignment with their brand ethos.
Services
Motion Graphics
Iconography
Package Design
Point of Sale Design
Print Collateral
Iconography
Icons created for the brand refresh, consistently integrated across assets—from the website to packaging—to visually convey health categories, key ingredients, and supplement transparency.
Email Design
Multiple weekly consumer emails were designed and distributed, covering key content pillars such as education, brand values, blog insights, and product promotions.
Package Design
I designed the illustrations, icons, and layout for a pouch featuring Gaia’s new immune lozenge delivery format. Three flavor variants were created, each distinguished by a unique color highlight for easy customer recognition. Additionally, each flavor had its own individually wrapped pattern design.
To reinforce brand and product awareness, we utilized DTC inserts, in-store end cap headers, and on-shelf signage. These elements effectively communicated the brand message while engaging consumers with updated promotions and loyalty rewards.
