Pinwheel Press, an online shop specializing in colorful paper goods, sought a minimalist yet impactful brand identity to complement their vibrant product offerings. Tasked with creating a simple black and white mark, I focused on developing cost-effective packaging solutions that aligned with the client's budget. Drawing inspiration from vintage postage and luggage tags, I crafted wedding invitations with a retro aesthetic, from design to color palette, to evoke nostalgia and charm.